Who is responsible for running the system demo?

• A. PM
• B. System Architect
• C. PO
• D. Scrum Master

Answer: (A)

The system demo is a program-level event that showcases the fully integrated solution to stakeholders, connecting what multiple teams deliver into a coherent story of business value. The Product Manager is the one who owns the program backlog, defines the features and acceptance criteria, and maintains the business context and roadmap alignment used in the demo. Because of that ownership, they are the natural lead for running the system demo—coordinating what content from the teams gets demonstrated, and ensuring the narrative clearly communicates value to stakeholders. The Release Train Engineer handles logistics, the System Team supports the demo environment, the System Architect ensures technical coherence, and the Scrum Master and Product Owner focus more on team-level work. But the PM’s role in aligning content with business goals makes them the best fit to drive the system demo.